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What Is On-Page SEO? How to Do On-Page Optimization in 2025

             

By optimizing the images on your site, you’ll keep your site running quickly. Seeing as page speed factor is one of the most important ranking factors, it will help your site greatly. WebFX’s on-page SEO services include helping you develop a mobile-friendly website through responsive web design. Once you entice people to click on your page via your newly optimized title and meta tags, you’ve got to keep them there with quality user-focused content.

on-page seo

In today’s digital landscape, On-page SEO is not just important — it’s essential. On-page SEO, also known as on-site SEO, is the process of optimizing webpages and their content for search engines and users. This process helps pages rank higher on Google and drive more organic traffic. Because you want search engines and users to quickly understand what the content is about.

on-page seo

Think of it as borrowing someone else’s credibility to make your own content more credible. Instead of just placing random outbound links, choose your sources strategically. Then, organise all your content into a clear silo structure where similar content will be grouped together. Just check out my video below where I ran a test to see how important EXIF data is to Google.

  • Here’s a list of the 12 important on-page SEO factors that have a direct or indirect influence on the success of your website.
  • A high bounce rate often suggests that the content did not meet user intent or that the page had usability issues.
  • If you’re an expert in your field or crafted your content from personal experience, your page already has E-E-A-T.
  • Finally, add a snippet of content to your page that’s designed to fit inside that Featured Snippet box.

Ways SEO Evolved in 2024 (+What It Means for Your 2025 Strategy)

on-page seo

Examples of title tag modifiers are “best”, “review”, “free”, “ultimate” and “guide”. By adding title tag modifiers you increase the possibilities of ranking for long-tail keywords. Just simply search for a competitive keyword and you’ll find that the top-ranking pages all have the exact keyword in their title tags. On-page, also known as on-site, SEO mostly focuses on optimizing the content in the main HTML tags of a page that search engines read to interpret content.

📝 34. Update Your Content Regularly For Freshness

It’s typically limited to 160 characters to fit within the preview on search engines, but can sometimes be calculated in megapixels depending on your preferred search engine. Use this space to highlight the key points of your page and encourage searchers to click through to your page. Consider adding external links to your on-site SEO checklist as well. Linking out to high-quality informational resources can add credibility to your content and provide additional value for your readers.

on-page seo

This makes it easier for Google to discover your webpages and display them in search results. By optimizing your website, you’re helping customers find your products and services. But, you must measure your optimization tactics and refine your SEO strategy to ensure continued progress.

Your sitemap serves as a blueprint for search engines, laying out all of the pages that you want to be crawled and indexed. So after running a site crawl, compare BHS Links the URLs you have mapped out with those listed in your XML sitemap. Follow the checklist provided in this article, starting with SEO page analysis and ending with mobile friendliness. Off-Page SEO refers to actions taken outside of your website to impact your rankings within search engine results pages. Meta tags are pieces of HTML code, but don’t worry—you don’t have to be a programmer to add HTML meta tags to a web page. Here’s a simple explanation of meta tags SEO, with tips for adding meta tags to any website.

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